Celebrating FHNW Business Students’ Innovative Thesis Projects: A Leap Towards Sustainable Mobility

Over the past week, we have been thrilled to witness four rounds of FHNW Business Bachelor students presenting their impressive Codos thesis projects. Congratulations to the students and professors for their outstanding research and presentations.

Raphael Ackermann and Filip Jevremović: Decoding Key Terminology for a Marketing Campaign

Raphael Ackermann and Filip Jevremović, under the mentorship of Dr. Galia Kondova, shared their insights via Zoom on their thesis titled “Determining key terminology for a marketing campaign.” Their research delved into how sustainability and blockchain terms are perceived by younger demographics. Understanding these perceptions is crucial for developing effective marketing strategies that resonate with the target audience, especially in the context of promoting sustainable mobility and related initiatives.

Nghi Khanh Nguyen and Trang Hong Dang: Establishing a Testing Field at FHNW Campus

Nghi Khanh Nguyen and Trang Hong Dang, also mentored by Dr. Galia Kondova, presented their project on establishing a testing field at FHNW campus. The on-campus presentation highlighted the enthusiasm among both students and professors for the planned testing field. This initiative aims to provide a practical environment for testing new concepts and technologies, contributing significantly to the field of sustainable mobility. Addressing the community's questions and feedback is a key step towards integrating this project into the broader goals of corporate social responsibility (CSR) reporting and developing a robust ESG dashboard.

Luka Đopa: Creating a Theoretical Model of Cooperation

Luka Đopa, guided by Dr. Birkenmeier, presented his thesis at our Zug office, titled “Creating a theoretical model of cooperation between Codos Foundation and FHNW.” Luka’s presentation outlined the next steps for expanding our collaboration with FHNW School of Business to other institutes, such as the FHNW School of Engineering. This collaboration is vital for fostering interdisciplinary approaches to sustainable mobility, ensuring that different facets of expertise are leveraged for comprehensive solutions.

Phuong Nguyen and Linh Dinh: Managing User Engagement through Gamification

Phuong Nguyen and Linh Dinh, under the mentorship of Mr. Safak Korkut, showcased their project “Managing user engagement in a mobile app through gamification techniques.” Their proposals on gamification features aim to enhance user engagement in the Codos app. By integrating gamification, we can motivate users to adopt sustainable practices, thereby aligning with our sustainability goals and contributing to comprehensive CSR reporting.

A Bright Future Ahead

A heartfelt thank you to all the students for their efforts and valuable insights. As you approach the culmination of your Bachelor's degree, we extend our best wishes for a future filled with promising opportunities. Your work not only advances academic knowledge but also contributes to real-world applications in sustainable mobility, enriching our CSR reporting and enhancing our ESG dashboard metrics.

"Together, we are making strides towards a more sustainable future, one innovative project at a time."

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